Search Engine Promotion can be done through many different avenues on the internet. It’s subjective to most but through constant research and analytics of Search Engine trends I have discovered that certain web properties consistently appear high up.

Who said Web 2.0 is on it’s way out? That is absolute nonsense and the reason for me saying this is because if you look at the recent additions of Google i.e “show options” feature you will see that it is very much geared towards Web 2.0. I will write a more detailed post on this shortly.

The following basic steps will all have embedded links pointing to your main website which will ultimately improve the popularity of your website pushing it up in the search engines.

• Article Marketing – Write quality articles about your company’s services and products. If anything you should be giving free tips and advice that will entice the reader to click through to your main website. Put your keyword in the title and make sure you have written keyword rich content. See an example on Gold dealers.
  

• Press Releases – The same principles apply to article marketing. There are quality press release websites. Be careful as some of these sites have strict terms and conditions. Make sure you follow read and abide by them. Here is 50 press release sites for you.
  

• Video Marketing – This is becoming one of the biggest methods to promote ones business. It’s even been used as an alternative method to conventional email. People record their messages and send them as a video. There are hundreds of video sites on the internet and most of them rank well in the search engines if the keyword you are targeting is in the title and obviously if you’ve done your research well you will target a keyword that has lots of searches and little competion. Video’s are easy to make. You can literally take some photo’s and make them into a slide show, add some writing and voice over and away you go. Here is a service I use from time to time - Heyspread
  

• Social Bookmarking – Rule of thumb….. BOOK MARK EVERYTHING. If you have a website with 50 pages, bookmark them all. If you write an article, bookmark it. Same applies for press releases and videos created. If you create a new page on the internet bookmark it. Social bookmarking is big. Not only are there a lot of high page ranking bookmarking sites that will send quality backlinks to your website but they also rank very well in the Search Engines. Also be sure to bookmark other peoples websites especially if you think they are offering quality content. It is just courtesy if you expect them to bookmark yours. Here is a Social bookmarking service that people use. I prefer manual submission.
  

• Blogging – Is used to interact directly with your target market. This gives them the opportunity to comment and interact directly with you. Nobody knows better than your customer and by receiving their views and comments this will ultimately direct you to improve your business, products and services. Everybody likes to be heard and a Blog allows them to add their views. A good quality blog with quality content will encourage people to come back giving you the opportunity to subtly sell them on your services and products. You can create a free blog here.

I’m sure that if you do a few searches in Google for instance you will always find at least 1 Web 2.0 property talking about your search keyword on the 1^st 2 pages. Google loves Web 2.0. There are thousands of these properties around on the internet. Use them to your advantage but always remember, quality content with good advice and tips is what keeps people coming back.

These are just 5 you can use for your Search Engine Promotion strategy. Many more to come on this website. View our SEO services page.